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CLUSTAR

The new logo of Clustar retains the font and icon of the original logo, upgrades the color scheme from the original purple to the upgraded standard blue color of the new brand, and introduces more elements of the era and sense of science and technology. Move away from the current image of a tech company and create a more human and emotional storyline, while keeping up with The Times and showing the brand's youthful energy and limitless possibilities. Bright main tone reveals clear temperament, at the same time, the use of color psychology of the definition of blue, to the brand into the "security", "reliability" of the heart hint, for the brand's future marketing hormone injection.

Service

Brand&Visual Identity

Client

CLUSTAR

Location

Suzhou, China

Time

Agu. 2020

Team

Creartive Director

Art Director 

Designer 

Sha Feng

Jiayi Lu

Sha Feng, Li Peng​, Kai Xu

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