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The Meaninghall Tea 

The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.

The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters.

The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.

As a marcketing goals, we use graphic design in contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers.

Service

Packaging Design​​​​​​​

Location

Suzhou, China

Client

Meaninghall

Time

Mar. 2020

Team

Creartive Director

Art Director 

Designer 

Photography 

Sha Feng

Jiayi Lu

Sha Feng, Jiayi Lu, Kai Xu

Jiayi Lu

Award

2021 iF Design Award / Winner

2020 A' Design Award, Italy / Sliver Award

2020 AD STARS / Crystal Award

2020 Core77 Design Award / Notable

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