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The Gift Kit of the International Digital Film Restoration Exhibition 2021

The design concept of the CFA gift box is mainly centered on the relationship between "repairing movies" and "place" as the core, showing Suzhou's tolerance for multiculturalism as an international city, and at the same time showing the city's continuation of the craftsman spirit and the pursuit of exquisite urban character since ancient times. .
The traditional buildings in the south of the Yangtze River are selected on the water cup, and the line-drawn graphics are superimposed by arranging the cup around the body. After the water is injected, the concept of "city standing in the water" is also reflected in the local landscape, creating the imagination of a water town in the south of the Yangtze River.
The design of the scented candle is based on the elements of Suzhou City Flower Golden Osmanthus, and at the same time caters to the time node of this event-Golden Autumn. From the color of the product and packaging, the graphic design, to the idea of ​​fragrance, all go straight into the "Suzhou City Memory" "internal.
Matched with the gray-scale gift box color matching, the front of the gift box outlines the modern city landmark landscape in silver, and there are many ancient and modern buildings in it, which are intended to talk to "time". On the top of the Suzhou city view graphic, the mobile girdle can customize the content of the frame, which reflects the inherent characteristics of the film "innovation and creation" from simple interaction.

Service

Packaging Design​​​​​​​

Client

Suzhou Broadcasting System

Location

Suzhou, China

Time

Oct. 2021

Team

Creartive Director

Art Director 

Designer 

Photography 

Sha Feng

Jiayi Lu

Sha Feng, Li Peng

Jiayi Lu

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